SEO and AI search optimisation

The answer is another place to compete.

GEO stands for Generative Engine Optimization and AEO for Answer Engine Optimization. They describe work to improve how a business appears in AI-generated answers. They share SEO’s foundations: accessible information, demonstrable experience and reliable sources.

Google AI Overviews and AI Mode, ChatGPT, Gemini and Perplexity use different sources and search journeys. We record where your brand appears, what the answer says and which pages it cites. Mentions, recommendations and links are separate signals.

• Our approach to AI search visibility →

Turn a claim into useful evidence

To explain a migration, we show which URLs were consolidated and why. To explain software, we show the product and the rules it handles. To show AI visibility changes, we provide an aggregate series with dates and sample size.

We turn this material into pages that answer buying questions and make the work verifiable. Every figure keeps its source and context; process diagrams are labelled as such.

From diagnosis to pages that help customers choose.

We review indexing, internal links, content available in the HTML and crawler barriers. Priorities reflect which business pages each issue affects.

Then we address buying questions: scope, suitability, pricing factors and how results are checked. First-hand examples and clear criteria help customers compare providers.

Content and development work together. We publish improvements, verify the mobile journey and keep a record of changes and the metrics we will review.

• Web development for customer acquisition →

Experience backed by evidence.

Your website should explain who you are, what you do and who is responsible for the work. Authors, projects and company details should describe the same business across its pages.

We review the sources appearing in answers about your sector. A gap may reveal an unanswered question or a missing public reference. We pursue relevant editorial opportunities with information worth citing.

Structured data describes visible content. Projects show the work; aggregate results protect individual client data.

• Why AI recommends your competitors — in Spanish →

A plan that starts with your situation.

We can define priorities and coordinate implementation with your internal team, or provide the technical and editorial capacity to take improvements into production.

Cost depends on website size, technical condition, competition and the content and development required. A free audit helps establish scope and a fixed quote.

The diagnosis informs the schedule. Reviews compare equivalent periods and distinguish completed work from observed changes in search visibility.

• Request an SEO and AI audit →

A useful comparison goes beyond first place.

A useful comparison explains criteria, alternatives and who each option suits. That gives a buyer more to work with than a company placing itself first in its own list.

We apply the same principle to service pages: clear scope, verifiable examples and an obvious next step. Our research on ChatGPT citations explains what the studies reveal and the limits of their findings.

• How ChatGPT’s sources are changing — in Spanish →

From visibility to a business opportunity.

Search Console shows queries, pages and organic clicks. Google’s generative AI report tracks impressions within its own AI features; these are already included in web performance and should not be added again.

For ChatGPT, Gemini and Perplexity, we repeat a set of commercial questions, recording date, language, location and mode. We save cited sources to compare results in a consistent context.

Analytics identifies referred visits and on-site actions. Where the data exists, we connect enquiries with lead quality and commercial outcomes. Customer-reported discovery complements attribution when no click is recorded.

• Measuring AI visibility and revenue — in Spanish →