SEO + AI
MiD Odontología, a dental clinic in Granada, gained 5 new patients in its first 15 days because ChatGPT recommended it. That is Authority Engineering (GEO/AEO): we optimize your digital presence so that ChatGPT, Gemini and Perplexity recommend your business as the leading answer in your industry.
The approach
More and more customers no longer search: they ask ChatGPT, Gemini or Perplexity
For twenty years, “being online” meant showing up on Google. The rules have moved. More and more people no longer search — they ask. When your customer asks ChatGPT, Gemini or Perplexity for a business like yours, do they get you or your competitor? That is our job.
And this is not a forecast: the same work lifts both fronts at once. MiD Odontología started literally from zero — no history, no authority, no traffic — and three months later it had accumulated 18,500 search impressions, 681 unique visitors and a top 10 position in its sector, all of it on a site scoring above 95 out of 100 on Google Lighthouse, when the norm is around 60-70.
Nor is it one isolated client. La Telefónica, a restaurant in Granada, holds a rating of 4.89 out of 5 across almost 4,900 Google reviews, and its profile logged 913,990 appearances in Search and 714,650 in Maps over its last full year: that consistent trail is exactly what a model checks before it recommends anyone.
The shift is faster than it looks. The person who used to type “best dentist near me” into Google and compare ten listings now opens ChatGPT, asks “which dental clinic in Granada would you recommend for an implant?” and takes the first answer. There are no longer ten options on screen. There is one recommendation, and either it is you or you do not exist.
What matters is that almost no one is working on this yet. After two decades, classic SEO is saturated with competition; AI visibility is still open ground. Getting in now is the difference between fighting for a place and owning it before anyone else. That window will not stay open forever.
What GEO/AEO is
What are GEO and AEO? SEO competes for a click in the list; AEO competes to be the answer.
GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) are the natural evolution of SEO for a world where the search engine no longer returns a list of links, but a written answer. Traditional SEO competes for a click in a list; AEO competes to be the answer. Different games, different rules.
In GEO/AEO, showing up is not enough — you have to be cited. The model decides who to mention based on the authority, clarity and consistency of the information it finds about your business across the web. It does not reward whoever repeats the most keywords. It rewards the business that best explains what it does, who it does it for and why it can be trusted.
That is why we call it Authority Engineering. It is not a trick or a buzzword: it is building, piece by piece, the signals that lead a language model to conclude that your company is the benchmark in its industry. And we work on SEO, GEO and AEO at the same time, because your customers already search on Google and on AI at once.
The difference
When a potential client asks a complex question about your services, your company should be the answer the AI recommends.
How they read you
AI models do not read your website: they break it into entities and cross-check it against other sources
AI models do not read your website the way a person does. They are not impressed by a beautiful design or a clever tagline: they break your site down into entities — who you are, what you offer, where you operate, who you serve — and into the relationships between them. If that information is confusing, incomplete or contradicted by other sources, the model loses confidence and recommends someone else.
That is where structured data comes in. We mark up your site with Schema.org — business type, services, location, reviews, frequently asked questions — so the machine does not have to guess anything: we serve it up in its own language. A site that explains itself with structured data is a site AI understands immediately and cites with confidence.
And it does not stop at your domain. Models cross-check what you say about yourself against what everyone else says: your Google Business Profile, directories, press, reviews, mentions on other websites. When that whole trail is consistent and points in the same direction, the model concludes that you are a solid, reliable entity. When there is noise or contradiction, it penalizes you without warning.
Implementation
We start with an audit: what AI says about you today and which signals you are missing
We start with an audit: how AI sees you today, what it says about you when asked, and which signals you are missing compared with whoever does show up. From there we build the full system: structured data, content that models understand and cite, entity consistency across your entire digital footprint, and a technically flawless web infrastructure.
Content is written around how people actually ask, not how we wrote for Google ten years ago. Clear, direct, verifiable answers, organized so that a model can extract and cite them without reinterpreting them. One page that answers a specific question well is worth more than a thousand words of filler.
On top of that we build real authority: quality mentions, a consistent presence in the sources models consult, and an impeccable business profile. We do not game the algorithm — that always falls apart sooner or later. We speak its language honestly, which is exactly what it rewards. From Granada, Madrid, Málaga, Almería or wherever you are: AI visibility does not care about distance.
Real results
A dental clinic in Granada gained 5 new patients in its first 15 days because ChatGPT recommended it
This is not theory or a projection in a report: these are people who opened ChatGPT, asked for a dental clinic in Granada and ended up in the chair at MiD Odontología. The clinic was up against rivals spending five and six figures on advertising, and it won on architecture, on content and on being in the right places before them — not on bidding higher.
Today only a tiny fraction of businesses in the country achieve this. While your competitors are still debating whether AI is “a fad”, you can already be inside the answers the customer you are both chasing is getting. That is the real competitive advantage: it is not measured in vanity metrics, it is measured in customers coming through a door the rest do not even know exists.
Measurement
We measure month by month when ChatGPT, Gemini and Perplexity mention your brand
What is not measured cannot be improved, and this is the part almost no one knows how to do yet. We track how and when the leading models — ChatGPT, Gemini, Perplexity — mention your brand when someone asks about your industry, and we follow that month by month.
So you know exactly where you stand: which questions you appear in, which ones you do not yet, and who you are ahead of or behind. Few agencies in Spain can measure this; we do it as standard. Without that measurement, AI visibility is faith. With it, it is engineering.
Customers arriving from AI · MiD Odontología case
In its first 15 days, a dental clinic in Granada won 5 new patients who came because ChatGPT recommended it. Today only a tiny fraction of businesses manage that: it is a real competitive advantage.
Real results, not promises
An Alture case study. The same way of working — data, engineering and honesty — that we would bring to your project.
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It is optimizing your digital presence so that models like ChatGPT, Gemini or Perplexity recognize your brand as the authority in your industry and recommend you when someone asks about your services. GEO stands for Generative Engine Optimization; AEO, for Answer Engine Optimization. Instead of competing for a click in a list, you compete to be the answer the AI gives.
SEO competes for clicks in a list of results; AEO competes to be the answer. We work on structured data, authority signals and content that models understand and cite. It does not replace SEO: it complements it, because your customers already search on Google and on AI at the same time.
Not the way a person does: they break your website down into entities (who you are, what you offer, where you operate) and cross-check it against what other sources say about you. That is why we work on structured data (Schema.org) and entity consistency across your entire digital footprint, so that the model understands your business immediately and cites you with confidence.
Yes, and we can put a name to it: MiD Odontología, a dental clinic in central Granada. It started from zero — no history, no authority, no traffic — and within its first two weeks it was already seeing patients who said ChatGPT had recommended it. The full case study, with all its figures, is published at alture.es/proyectos. It is not a mass channel yet, and that is exactly why it pays to get there before your competitors.
We track mentions and recommendations of your brand across the leading AI models and how they evolve month by month, alongside the classic traffic and conversion metrics. Few agencies in Spain can measure this today; we do it as standard, so that you know exactly whether you are gaining ground and against whom.
Not necessarily. We audit the one you have: with structured data and the right infrastructure, it may well be enough. And if it is not, we will tell you plainly before we start, rather than selling you a redesign you do not need.
Alture is a marketing and software development agency based in Granada and working remotely across the whole of Spain. We serve companies in Granada, Madrid, Málaga and Almería, and clients throughout the country, with the same attention wherever you are: one dedicated point of contact, video calls for the day-to-day and meetings at your premises whenever they add something. It makes no difference where you write to us from: you always deal with the people doing the work.
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Helena Gorlat
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