La Telefónica Granada

We built their website from scratch, latelefonica.es, to the most demanding technical standards we work to. Instead of living on a single server, we put it on edge infrastructure: the page is copied to many points around the world and every visitor receives it from the closest one.

The result?

It opens instantly wherever the visitor is, and it doesn't flinch at peak hours, when hundreds of people are looking at the menu at once to decide where to have dinner. And that gets measured: Google scores website performance from 0 to 100 with its Lighthouse tool, and La Telefónica's is above 95, when most restaurant websites don't get past halfway. Because Granada lives on tourism, the menu couldn't only exist in Spanish. Instead of the usual shortcut — a plugin that translates on the fly, quick to install but invisible to Google — we did the opposite: we created eight real menus, one per language, each with its own web address and its own weight in search.

So La Telefónica also shows up when a tourist searches in their own language for where to eat in Granada, before they even board the plane. That menu is served from a dedicated CDN and is optimized not only for Google but also for the new AI search engines, which recommend places to people more and more often.

And so the food would look as good as it tastes, we ran a full audiovisual production: we photographed every dish with high-resolution macro lenses, until the marbling on the presa looks like you could touch it with your finger through your phone.

La Telefónica's hospitality doesn't end when the customer pays: it carries on afterwards, online. That's why we reply to every single one of their Google reviews, one by one, with the same care you'd give a table. It looks like a small detail, but it tells Google — and the next person reading them — that there's a business behind it that listens and gets involved.

Right from the start, we doubled their bookings.

There was no magic: a fast website, easy to find and honest, connected to a Google profile worked to the millimeter. And then there's our favorite story.

One day we ran a test from Barcelona, more than 800 kilometers from their dining room, and searched “la telefónica” on Google. The first result wasn't the telecoms multinational, one of the largest companies in Spain: it was a restaurant in Granada.

And searching “la telefónica granada”, the restaurant appeared even above the giant. That's what happens when a website is properly positioned in search: the size of your rival stops mattering.

Today La Telefónica is top 2 for restaurant searches in Granada, number 1 on TripAdvisor and the most-reviewed restaurant in the whole city, by a very wide margin. We've doubled those reviews too since we started working with them, and not at any cost: they hold a rating of 4.89 out of 5 across almost 4,900 reviews. Getting a lot of reviews is hard; getting almost all of them excellent is much harder.

The data tells the ending better than we can. In the last three months alone, their site gathered close to 640,000 impressions on Google and more than 24,000 visits from search, much of it through the three doors that matter to us: home page, menu and bookings. And over the last full year on their Google profile:

913,990 appearances in Search (+125%) 714,650 in Maps (+62%) 1.63 million total reach 52,020 clicks to the website from Maps (+95%) 16,150 calls to the restaurant (+104%) 49,870 clicks on “Directions” (+95%).

Translated into people: more than a million and a half reached in a single year, twice as many calls to book and almost twice as many people asking Google how to get to their door. And on social, the community keeps growing organically, without tricks: hundreds of thousands of views a year and new followers every month.