Inizio

We built Inizio's identity from the first line: brand study, creative direction and a visual system worthy of what reaches the table. The goal was for every touchpoint — a screen, a card, a menu — to carry the same restrained elegance: premium without shouting, Andalusian without clichés.

Then came the house itself. Inizio's website is built on current-generation technology: Next.js with server-side rendering, a foundation that combines a highly crafted visual experience — full of effects and animation — with first-class performance. Genuine multilingual support designed for international guests (Spanish, English, German, French, Korean and Japanese), an integrated online booking engine, a Lighthouse score above 90, CDN distribution and caching served through Cloudflare Premium so latency never penalizes a visitor, wherever they come from.

For a project that expects guests from all over the world, that isn't a luxury. It's the baseline for a flawless first impression anywhere on the planet. Today the site gets more than 1,000 visits a week and it keeps growing.

On social we made one decision that changed everything: instead of simply showing plates of food, we put people at the center. We designed an anticipation campaign around the founders themselves — videos in which Irene and Rafael tell how they met and what they wanted to achieve with Inizio. We weren't selling a restaurant; we were telling the beginning of a story. Those pieces added up to more than 200,000 organic views, and a tightly targeted paid campaign brought in close to 100,000 more.

Image is everything in fine dining, so we produced a Michelin-level photo shoot, covered events and filmed pieces that connect the restaurant with the hotel it sits in. And because at Inizio the digital and the physical speak the same language, we treated paper with the same obsession as code: a parchment-style wine list in a leather sleeve, printing on Hahnemühle Fine Art paper and 3D business cards with gold detailing.

A beautiful website nobody finds is worth nothing. That's why search visibility has been a priority from day one, and we keep working on it daily, measuring in Google Search Console so decisions come from data and not from hunches.

We tracked every piece of press published about Inizio, integrated it into the site and used it to build links that strengthen the domain's authority. We chose and acquired an established domain that fits the brand: iniziorestaurant.com. And we worked on visibility inside artificial intelligence (GEO/AEO): today, if someone asks an AI for quiet, intimate fine-dining restaurants in central Granada, Inizio comes up among the first.

The numbers back it up: more than 200,000 organic views on social, close to 100,000 from paid, more than 1,000 weekly visits to the site, 90+ on Lighthouse and six languages ready to welcome the world.

We could stop at the technology and the numbers, but if Irene and Rafael had to explain why this project worked, they would probably talk about something else: the day-to-day support. We were with them from day one, delivered everything on time and got involved as if the restaurant were ours. We're not a supplier that ships deliverables. We're a team that feels part of the project, and that closeness is what defines us.

In one sentence: we took a restaurant with no digital presence and built its brand, its website, its social channels and its search visibility from scratch, until Inizio became an online reference point for Andalusian fine dining in Granada. That's what we do.