Inizio
Irene and Rafael Arroyo’s fine dining, brought to a brand and a website with integrated reservations.
A fine-dining restaurant with no digital presence at all
Irene and Rafael had the talent and the dining room. What they didn't have was a single digital asset. Our job was to build the brand, the website and the voice from scratch, end to end, so they would match what was already happening on the plate.
Irene and Rafael Arroyo needed no introduction in Granada's restaurant scene. When they set out to open Inizio, their own fine-dining Andalusian restaurant, they did it with a long career behind them and a clear ambition: to create an intimate, calm, world-class space in the heart of Granada.
What they didn't have was a digital presence. None at all. No brand, no website, no social channels, no domain — not a single asset that carried what they already did in the kitchen and the dining room online.
That's where we came in, and we did it the way we like to work: from scratch, end to end. Before designing a single screen we sat down with them, understood their vision, studied the fine-dining market in Granada and mapped out who we needed to reach: a demanding local audience and, above all, international guests looking for a singular dining experience when they visit the city. The whole strategy came out of that discovery work, and nothing after it was improvised. Every piece had a reason to exist.
From identity to reservations.
Inizio needed to introduce a new restaurant to two audiences: people familiar with Irene and Rafael Arroyo’s cooking and visitors discovering Granada. The brand and the website start from the same food proposition.
The multilingual website connects the restaurant’s presentation with the information diners need and integrated reservations. The published site shows how identity, content and development work together.
One experience, from discovering the food to booking a table.
A restaurant people can discover and choose.
The content gives Inizio its context: food, people and location. The multilingual website also helps international visitors assess the restaurant.
Each page has a practical purpose: answer a question before booking and make the next step easy to find.
The Inizio website shows the identity, languages and reservation journey.
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Helena Gorlat
Client Success Manager
Search visibility. Technology. Business.
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