AI search positioning
GEO and AEO to build visibility in AI answers. Search access, original content and brand authority, with platform-specific measurement.
View service: AI search positioningCustom web development for search and conversion
We build corporate websites, catalogues and booking journeys connected to your tools. Pages, languages and integrations define the scope. See the work in the Inizio, Telwitel and La Telefónica websites.
Fit, timeline and investment
Is custom development worth it in your case?
Fit, timing and investment. The essentials of the project and two cases to see the result.
- When it pays off
When you need bookings, private areas, catalogues, several languages or an ERP connection. And when performance and customer experience are central to your business.
- When it doesn't
A simple website may work well with a template. We review your needs and activity level to assess whether custom development adds enough value.
- Typical timeline
The first working versions are usually ready within weeks, depending on scope. You approve each phase and we continue improving after launch.
- Investment
Pages, languages, features and integrations define the scope. After the free audit, you receive a fixed quote and the monthly fee for maintenance and development.
Start with the free audit- What it includes
- Bespoke design and code written for this project: React and TypeScript on Next.js.
- Edge infrastructure, finely tuned caching and images at exactly the right size: above 95 on Lighthouse on every site we ship.
- Technical SEO, structured data and content prepared for search from the start.
- API integration with what you already use: ERP, CRM, booking engine, payment gateway or invoicing.
- Maintenance, evolution, optimization and support inside the monthly retainer.
- The code, the design, the content and the domain belong to your company, repository and documentation included.
Two cases, with a name and a figure
- MiD OdontologíaSearch positioning and web development connected to the customer journey. We measure demand and use it to prioritise the next improvement.Verified in: Search Console for midodontologia.com
- Casa Varela 1986More than 94% of requests from cache and an 81% saving in bandwidth, with peaks above 40,000 requests at rush hour.Verified in: CDN dashboard
The approach
We start with how your business sells and what your customers need to know. That shapes the pages and the journey towards an enquiry or purchase.
Design makes that journey clear and inviting. Messages, images and buttons help customers understand the offer and take the next step.
We work with companies in Madrid and across Spain. Every project starts with who you want to reach, what you want them to do and why it matters to your business.
Engineering
Performance checked on the actual page.
We check loading, visual stability and responsiveness on the pages customers use. Lighthouse is a lab test; real experience also depends on devices, connections and external services.
The work includes correctly sized images, lazy loading and less browser code. We keep test conditions with each measurement so changes can be compared.
Validation
What we check before publishing
We follow the customer journey from a search or ad to a successful enquiry. We check form delivery, the booking destination and links in every language.
We test mobile sizes, keyboard navigation, contrast and image loading. For migrations, we check old URLs, redirects and pages that already receive clicks. You review a working version before launch.
How we work
The first session defines your audience and what the website needs to do. It gives us the pages, priorities and customer journey.
Design and development move together. You see working versions and approve each stage towards launch.
Before publication, we review performance, accessibility, SEO and mobile use. Then we keep improving with real usage data.
Conversion
Every page has a goal: a call, booking, quote request or purchase. We organise the information to make that next step simple.
We refine the first screen, forms and placement of case studies and reviews. Customers find the answer close to the decision.
We observe where visitors arrive and where they need more help. Real browsing data guides improvements to the journey.
Visibility
Structure, content and business information are prepared for Google and AI search engines from the start of development.
We organise answers to customer questions and present your experience clearly. The website provides context for people searching and comparing.
We check crawlability, indexing eligibility and structured data. Rankings, clicks and brand visibility then guide the next improvements.
Ongoing support
The monthly fee covers maintenance, development, optimisation and support: security, backups, content and performance improvements.
When your business launches a service or needs a new feature, the team that knows your website is there to take it forward.
21k+organic clicks · aggregate data · Jun–Sep 2026
15k+Google AI impressions · 13 projects
+82%more AI visibility · 28-day periods
5connected disciplines
In numbers
More visibility in Google’s AI
Aggregate results from 13 projects: 3,141 → 5,704 impressions (+81.6%). Comparing 13 June–10 July with 16 August–12 September 2026: two 28-day periods. Source: Search Console. Impressions are not visits or sales.
How an idea becomes a result.
An Alture project, from the inside. See the work, the decisions and what we achieved together with the client.
Let’s shape your next step.
Tell us what you want to achieve. We reply within 24 hours to start shaping it together.
Case studies
Projects that speak for themselves.
Search, build, convert
SEO & organic acquisition
Technical SEO, search intent and local visibility. Build a presence where customers already look for what you sell.
View service: SEO & organic acquisition
Custom web development
A fast website that explains your value and makes action easy. Architecture, code and conversion designed together.
View service: Custom web development
Paid media
Google Ads and Meta Ads with a clear destination: your business. Campaigns, landing pages and conversion measurement in one team.
View service: Paid media
Bespoke software
Applications, booking systems and integrations that remove manual work and connect your business.
View service: Bespoke software
Technical digital marketing
An external team for search, analytics, automation and continuous optimisation. Priorities set by your business data.
View service: Technical digital marketingBefore the next step
What is included, how we work and what to expect. The details to help you make a clear decision.
The first working versions are usually ready within weeks, depending on scope. We agree the phases and you approve each delivery before moving forward.
Custom development lets you define the features and design around your business. A template may fit simpler projects. We choose around scope and expected growth.
Focused code, suitable images and content distributed close to the visitor. Our projects score above 95 on Lighthouse; we also review the real mobile experience.
We deliver it prepared for visibility in both: clear structure, crawlable content and consistent business information. We track Google rankings and clicks alongside brand mentions in AI search engines.
Yes. We design and optimise for smaller screens, with suitable images and journeys that are comfortable to use on a phone.
If you publish frequently, we can include a content manager for updating text and images. We agree this when defining the project. Other changes are handled within the monthly fee.
Yes. The monthly fee includes maintenance, development, optimisation and support, with security updates, backups, content changes and performance improvements.
Alture is a marketing and software development agency from Madrid, serving companies across Spain. You get the same attention wherever you are: one dedicated point of contact, video calls for day-to-day work and in-person meetings whenever they add value.
Let's talk about your project
Let’s put your goals on the table and shape the next step. Book your first conversation with the team.
CONTACT
Let’s find your next opportunity.
Tell us what you sell and where you want to grow. We will review your visibility, website and acquisition strategy to define the next step.
Helena Gorlat
Client Success Manager
Search visibility. Technology. Business.
Monday to Friday: 9:00–18:00
Saturday and Sunday: closed