AI search positioning
GEO and AEO to build visibility in AI answers. Search access, original content and brand authority, with platform-specific measurement.
View service: AI search positioningPaid campaigns: Google Ads and Meta Ads
We manage Google Ads and Meta Ads alongside landing pages and measurement. We define a valid lead, verify enquiry delivery and review lead quality with your sales team.
The approach
We choose where to invest around your customers and offer. Google Ads, Meta Ads, TikTok and YouTube each play a different role in one acquisition plan.
Before launch, we establish customer value, margin and commercial goals. That gives the budget a clear basis.
We aim to acquire customers at a cost your business can sustain. When a combination works, we assess how to expand it.
Platforms
Google Ads reaches people already searching for what you sell. Meta Ads introduces your offer to new audiences and reconnects with those who showed interest.
TikTok and YouTube let you demonstrate a product, explain a service or tell a story with video. We choose the format around the decision you want to support.
The budget allocation evolves with each channel’s results.
Quality control
What counts as a conversion
Before spending, we complete the ad → page → received enquiry journey. A button click does not prove a form was submitted or that the person fits your service.
We separate valid enquiries, duplicates and accepted opportunities. If cost per lead falls while quality declines, we review search terms, targeting and the landing page promise before increasing spend.
Method
We review previous campaigns and configure tracking for calls, forms, bookings and sales. Every goal is defined before launch.
We distinguish a click, an enquiry and a customer. Connecting campaigns with your sales records lets you assess acquisition cost and return.
We test ads, audiences, messages and bids. Weekly reviews help us focus effort where it adds most value.
Creative
Video, photography and design produced by our own team. Your offer, ad and landing page share one message.
We create variations to see which message attracts attention and which brings qualified enquiries.
With production in-house, we can adapt creative to new opportunities and what each campaign teaches us.
Acquisition quality
Volume matters. Quality does too. We review the enquiries you receive, how well they fit your offer and how many move through the sales process.
When a campaign attracts the wrong audience, we adjust the targeting, message or landing page.
Transparency
Every month you see spend, results and the decisions ahead. A report that helps you decide where to invest next.
The ad account, access and history belong to you. We work in your own Google Ads and Meta accounts.
We share performance changes and proposed actions so you can decide with the full picture.
21k+organic clicks · aggregate data · Jun–Sep 2026
15k+Google AI impressions · 13 projects
+82%more AI visibility · 28-day periods
5connected disciplines
Let’s shape your next step.
Tell us what you want to achieve. We reply within 24 hours to start shaping it together.
Case studies
Projects that speak for themselves.
Search, build, convert
SEO & organic acquisition
Technical SEO, search intent and local visibility. Build a presence where customers already look for what you sell.
View service: SEO & organic acquisition
Custom web development
A fast website that explains your value and makes action easy. Architecture, code and conversion designed together.
View service: Custom web development
Paid media
Google Ads and Meta Ads with a clear destination: your business. Campaigns, landing pages and conversion measurement in one team.
View service: Paid media
Bespoke software
Applications, booking systems and integrations that remove manual work and connect your business.
View service: Bespoke software
Technical digital marketing
An external team for search, analytics, automation and continuous optimisation. Priorities set by your business data.
View service: Technical digital marketingBefore the next step
What is included, how we work and what to expect. The details to help you make a clear decision.
Google Ads, Meta Ads, TikTok Ads and YouTube. We choose channels around your audience, offer and campaign goal.
We define it after reviewing your market, margin and customer value. The budget needs to support learning and acquisition at a sustainable cost.
We track calls, forms, bookings and sales. We separate enquiries from confirmed customers and connect results with your sales records to assess return.
Campaigns can start bringing traffic once they are active. The first weeks provide the data to refine messages, audiences and budgets.
Yes. Our team produces the photography, video and design. We test different versions and refine them around performance.
Yours. You keep the account, access and full Google Ads and Meta history, including if you change providers.
Alture is a marketing and software development agency from Madrid, serving companies across Spain. You get one dedicated point of contact, video calls for day-to-day work and in-person meetings whenever they add value.
Let's talk about your project
Let’s put your goals on the table and shape the next step. Book your first conversation with the team.
CONTACT
Let’s find your next opportunity.
Tell us what you sell and where you want to grow. We will review your visibility, website and acquisition strategy to define the next step.
Helena Gorlat
Client Success Manager
Search visibility. Technology. Business.
Monday to Friday: 9:00–18:00
Saturday and Sunday: closed