SEO consulting and search positioning

We review which searches find your website, which pages receive clicks and where enquiries are lost. Search Console and analytics guide technical, editorial and conversion priorities. You receive actions and criteria for evaluating progress.

SEO consulting and search positioning
SEO consulting and search positioning

The approach

SEO consulting with implementation behind it

A useful, well-positioned page can keep attracting customers over time. We develop the technical foundations, content and ongoing improvements that make your website a business asset.

We focus on people looking for what you offer: a restaurant for dinner in Granada, an employment lawyer in Madrid or a kitchen renovation in Málaga. Each search needs an answer and a clear next step.

We develop that presence across Google, Maps and AI search engines, with clear, consistent information wherever customers find you.

SEO review: crawling, indexing, intent and evidence

System

One plan for search visibility

Technical and content SEO, Google Maps, reputation and AI search. We coordinate these four areas to help customers find and choose your business.

We organise your pages and business information to explain what you do, who you help and the experience behind it. Clear foundations for people and search engines.

The audit brings together your current position, customer searches and competitors. It produces a plan with priorities and a reason for every action.

Editorial method: answer, detail, evidence and decision

Editorial judgement

A new page needs a reason

Before writing, we compare queries, pages and clicks in Search Console. If two URLs serve the same need, we assess which should remain and what useful information the other contributes.

For a service page, we ask the team delivering it for examples, conditions and customer questions. The page leads with an answer, explains scope and links to evidence. Another generic definition will not resolve a buying question.

Technical and content SEO

We help Google crawl and index your website. We review speed, mobile experience and structure so that your important pages are accessible.

We research customer questions and create content that answers them. Every page has a purpose and a clear action: call, book, request a quote or buy.

We connect pages so each visitor can find the next step. The structure helps people explore your offer and understand how your services fit together.

Telwitel website by Alture: fibre offer and navigation

Google Maps and local SEO

A Google Maps search can become a call, a booking or a visit. We develop your local presence so customers can find what they need before they arrive.

We manage profile categories, contact details, photos, services, reviews and posts. Local content reflects the areas your business actually serves.

La Telefónica appears ahead of Telefónica S.A. for “la telefónica granada”. It shows how a local brand can gain visibility when people search for its name.

Form, validation, CRM and follow-up integration

Reputation and reviews

Confidence before the first conversation

Reviews help customers assess your business before the first conversation. A well-managed reputation strengthens your local presence and gives people reasons to choose you.

We organise review requests at the right moment and respond to each opinion. That includes negative feedback: we listen, clarify and look after the customer relationship.

La Telefónica has close to 4,900 reviews averaging 4.89 out of 5. We track review volume, ratings and recurring topics to improve both the experience and the way it is communicated.

Visibility in AI search engines

Your business in AI answers

ChatGPT, Gemini and Perplexity are also part of how people search for products and services. We prepare your content to answer the questions that matter to your customers.

We review crawler access, information consistency and the sources supporting your expertise. Each month we check which queries mention your brand and how that presence changes.

SEO, GEO and AEO share a foundation: useful, accessible information that can be checked. We work on Google and AI search within the same strategy.

Monthly measurement

Progress measured against business goals

We track rankings, traffic and business actions: calls, bookings and sales. The report connects visibility with what happens after the visit.

You see what we have done, what has worked and what we will adjust. The data guides the next step.

Architecture, content, business profiles, speed and conversion: we execute and measure the work every month. You can review six published case studies with names, figures and dates, and see your business data from the first report.

Priorities

Impressions without clicks: diagnose before rewriting.

We review each query alongside the page shown, its position and the type of result. Impressions may come from a broad query, a mismatch in intent or a page that still ranks too low to receive clicks.

When the page matches the search, we improve its title proposition and missing decision information. If two pages answer the same need, we assess differentiation or consolidation using data from both. We record a hypothesis and date for each change.

From content to enquiry

Give a useful visit a clear next step.

Commercial searches need scope, specialisation and a simple way to request a quote. Informational searches need a useful answer and a relevant service link where it helps the reader continue.

We check forms, navigation and calls to action on mobile. Contact clicks, received enquiries and qualified opportunities are measured separately: each describes a different stage of acquisition.

21k+organic clicks · aggregate data · Jun–Sep 2026
15k+Google AI impressions · 13 projects
+82%more AI visibility · 28-day periods
5connected disciplines
In numbers

More visibility in Google’s AI

Aggregate results from 13 projects: 3,141 → 5,704 impressions (+81.6%). Comparing 13 June–10 July with 16 August–12 September 2026: two 28-day periods. Source: Search Console. Impressions are not visits or sales.

How an idea becomes a result.

An Alture project, from the inside. See the work, the decisions and what we achieved together with the client.

Let’s shape your next step.

Tell us what you want to achieve. We reply within 24 hours to start shaping it together.

Client logo: Picual
Client logo: Mesón Alegría
Client logo: Inizio
Client logo: Telwitel
Client logo: Casa Varela
Client logo: La Telefónica
Client logo: MiD Odontología
Client logo: ARO
Client logo: Más que Vinos
Client logo: Paprika Realejo
Client logo: Acontramar

Search, build, convert

A red glass sphere lit among hundreds of black spheres

AI search positioning

GEO and AEO to build visibility in AI answers. Search access, original content and brand authority, with platform-specific measurement.

View service: AI search positioning
A red laser cuts through haze and hits the centre of a black target

Paid media

Google Ads and Meta Ads with a clear destination: your business. Campaigns, landing pages and conversion measurement in one team.

View service: Paid media

Questions about SEO

Scope, timelines and measurement. The details to help you decide your next step.

Ask another question

Technical and content SEO, Google Maps, reputation and AI search visibility. We coordinate these areas to support the journey from searching to getting in touch.

Early changes can appear within weeks. Three to six months gives a more useful view of progress, depending on your starting point and competition. We review rankings, traffic and business actions each month and adjust the plan.

Yes. We optimise business profiles, local content and review management to support calls, visits and bookings. You can explore the work and results in the La Telefónica case study.

They help customers trust your business and can support local visibility. We organise review requests and responses, and track ratings and recurring feedback to help improve the experience.

Yes. We work on accessible content, consistent information and sources that support your expertise. Each month we measure which questions bring up your brand in AI search and identify the next opportunities.

Google determines the rankings. Our commitment is to execute a clear plan, measure its effect and adjust priorities with you. You can assess our work through six published case studies with names, figures and dates.

We are a Madrid company working with businesses across Spain. You have a dedicated contact, regular video calls and in-person meetings when useful.

Let's talk about your project

Let’s put your goals on the table and shape the next step. Book your first conversation with the team.

Book your meeting
CONTACT

Let’s find your next opportunity.

Tell us what you sell and where you want to grow. We will review your visibility, website and acquisition strategy to define the next step.

Helena Gorlat

Helena Gorlat

Client Success Manager

Search visibility. Technology. Business.

Monday to Friday: 9:00–18:00

Saturday and Sunday: closed

We work with companies that are serious about growth. If you're a sole trader with low volume, the timing may not be right yet.