Video production
We produce cinema-grade video and photography with our own kit and drone: more than 5 million views in 6 months, and campaigns you can see in the till.
The approach
Video and photography are not a cosmetic expense. They are the asset that builds the most trust and the one that turns curiosity into sales. We produce cinema-grade video and photography, and that quality shows from the very first frame.
Your customer decides within seconds whether to take you seriously or keep scrolling. A badly lit shot, tinny audio or an edit with no rhythm tell their brain “this business is average” before they read a single word. Careful imagery says exactly the opposite, and it does so without them noticing.
That is why we don't simply shoot “nice videos” and leave it there. Before a camera is switched on we understand what you want to achieve — fill a venue, sell a product, launch a brand — and we build every shot around that goal. Aesthetics serve the business, never the other way round.
What we produce
We cover the full range a brand needs to grow: corporate and brand film, ad spots for Google and social, native content for Reels, TikTok and Shorts, product and service videos, pieces for events and openings, customer interviews and testimonials, and video for websites and landing pages that lifts conversion.
In photography we cover food and product with high-resolution macro lenses, corporate and team portraits, venue and interiors photography, and still life for catalogue and ecommerce. We add aerial drone footage to give scale, context and a production value that would otherwise be out of reach.
Every format has its own language — you don't light a dish the way you light a façade, and you don't cut a Reel the way you cut a brand spot — but they all share one non-negotiable standard: cinema quality. It makes no difference whether the piece ends up on a billboard, a phone screen or your homepage.
And the numbers back it up: we have passed 5 million video impressions on social media in the last 6 months. We know exactly what makes a piece get watched, get shared, and end in a booking.
The difference
Every piece is built to make your brand look distinctive, get shared, and earn trust — and sales — from the very first second.
Process
Producing well is not improvising with a good camera. It is method. We work in three clear phases and you sign off on each one, so you always know what is being delivered and when — no surprises, and no invoices that grow along the way.
Pre-production: this is where a shoot is won or lost. We define the concept, the script, the storyboard where it is needed, the locations, the props and the shooting plan. The better a camera day is planned, the more you get out of every hour and the better the result.
The shoot: we arrive with our own kit — camera, lenses, lighting, sound and drone — and direct on set or at your premises. We work the light, the framing and the detail until every shot holds, because what isn't captured well cannot be fixed afterwards.
Post-production: editing with rhythm, colour grading for that cinema finish, sound design, music, titles and subtitles. We deliver every piece exported and ready to publish in the exact format each channel requires.
Multiformat
Shooting is expensive; a shoot you don't make the most of is far more expensive. So we plan every session to get everything out of each hour of camera time: a single shoot day yields dozens of different pieces, each one built for the place it will live.
9:16 verticals for Reels, TikTok and Stories; 16:9 horizontals for web, YouTube and advertising; squares for the feed; cuts of a few seconds for ads and long versions for your own channel. From the same day we also get stills for your menu, your website, ecommerce and press.
The result is weeks of content from a single visit, without paying for a dozen separate sessions or burning through your calendar. Maximum return on every euro invested, and a constant presence across all your channels at once.
Team and equipment
We don't subcontract what matters. We have our own equipment — cameras, lenses, lighting, sound and a piloted drone — and a creative team that directs, shoots and edits in-house. That means consistency from start to finish, deadlines that are met, and no middlemen inflating the cost.
And we shoot wherever it is needed. We set out from Granada and cover the whole of Spain: we travel to your venue, your event or whatever location the project calls for, with the same speed wherever you are.
Integration
Video doesn't work on its own: it is the fuel for the rest of your marketing. The video and photography we produce feed your social media, your ad campaigns, your website and your graphic material, all under a single Alture art direction.
That way every euro of shooting works several times over: what we shoot for a Reel becomes ad creative, a website header and a catalogue piece. One brand, one standard, and a consistent, commanding presence on every front.
Results
When the content is good, the numbers speak: our event video campaigns helped AROVEINTIUNO record the third-highest takings in its history. That is what happens when a video is designed, from the first frame, to sell.
That is the difference between shooting for the sake of it and producing with a plan. We don't measure success by how good a shot looks, but by what moves afterwards: bookings, sales, and a brand people remember and recommend.
Cumulative views (last 6 months)
More than 5 million audiovisual impressions. We know what makes a piece get watched, get shared and end in a sale.
Real results, not promises
An Alture case study. The same way of working — data, engineering and honesty — that we would bring to your project.
Let's turn your project into real growth
Tell us what you need and we'll come back within 24 hours with a clear plan and no strings attached.
Results with a name and a face.
Services
Your goal, our priority
From the first sketch to launch, we are committed to your growth: fast responses, attention to detail, and decisions guided by data rather than gut feel.
Corporate and brand film, ad spots, native content for Reels and TikTok, product and event video, interviews and testimonials, food and product photography, corporate portraits and aerial drone footage. All produced in-house, at cinema quality.
Three phases: pre-production (concept, script, shooting plan), the shoot with our own crew and equipment, and post-production (editing, colour grading, sound and titles). You sign off on each phase, and the delivery schedule is agreed before the shoot, so you know what arrives and when.
Yes. We travel anywhere in the country with our own crew and equipment. We are a Granada-based team and we shoot regularly in Granada, Madrid, Málaga, Almería and wherever the project calls for, with the same speed.
Yes. We shoot multiformat: a single session produces verticals for Reels, TikTok and Stories, horizontals for web and YouTube, cuts for ads, and photography for every one of your channels. Weeks of content from a single shoot.
Yes. We work with professional cameras, lenses, lighting and sound, plus a piloted drone for aerial shots. It is all our own equipment, which means consistency, deadlines that are met, and no middleman mark-ups.
When it is properly thought through, yes. We have passed 5 million video impressions in 6 months, and our event campaigns helped AROVEINTIUNO record the third-highest takings in its history. Good content shows up in the till, not just in the likes.
The first pieces in days, not months. Before the shoot we agree a delivery schedule with you and we keep to it: content that arrives late is content that doesn't work.
Alture is a marketing and software development agency based in Granada and working remotely across the whole of Spain. We work with companies in Granada, Madrid, Málaga and Almería, and with clients throughout the country, with the same level of attention wherever you are: one dedicated point of contact, video calls for the day-to-day and meetings at your premises whenever they add something. Wherever you write to us from, you always deal with the people doing the work.
Let's talk about your project
Book a no-obligation meeting. We listen, and we tell you — with data — how to grow.
Let's turn your project into revenue
Helena is here to make your experience with us smooth and profitable from day one. Write to her any time — she makes sure you feel supported and backed at every step of your growth.
Helena Gorlat
Client Success Manager
We work with companies that want to grow and know it takes investment.
Monday to Friday: 9:00–18:00
Saturday and Sunday: closed