01Telwitel · brand and website, connected
A new identity and website for the telecommunications operator in Mijas. Brand and development working together from the first impression.
See the Telwitel project →Outsourced marketing department
Your external team for technical digital marketing.
A team to prioritise and deliver SEO, AI visibility, web, software and paid media. We review demand and enquiries, agree scope and publish changes with monthly follow-up.
- Strategy and delivery in the same team
- SEO, AI search, web, software and paid media connected
- A fixed monthly fee for your project
- Enquiries, customers and costs in view
Request a meeting, no strings attached
We reply in under an hour so you can tell us about your project.
What an outsourced marketing department is
An outsourced marketing department is a team that takes on both the direction and the delivery of a company's marketing without joining its payroll. It brings strategy, web, search, campaigns, content and analytics under one plan, with a single point of contact, a continuous working rhythm and a monthly report of enquiries and acquisition cost.
At Alture the team focuses on SEO and AI search visibility, web development, software, Google Ads, Meta Ads and measurement. Branding, social media and production support the work when the acquisition strategy needs them.
The proposal defines who supplies business information, approves content and delivers each change. Accounts, history and measurement criteria are part of the shared work.
When to outsource your marketing department
01
You have a great product. Now you want more customers to find it.
02
Your website, search positioning and paid campaigns need a shared direction: turning attention into business.
03
Your marketing lead needs specialists to move the work forward.
04
You want to spend less time coordinating suppliers and more time growing the company.
The service
Everything your marketing needs to move forward.
An outsourced marketing department brings strategy and delivery together without expanding your payroll. At Alture, specialists in web, search, campaigns and content work to the same plan. You set the ambition. We turn it into priorities, execution and progress you can follow.
Direction that moves you forward.
A clear plan. Priorities in order. And a team that helps you decide where to invest your effort.
A website that opens doors.
Fast, clear and built to convert. We connect the first visit with the next enquiry through thoughtful design and solid development.
Search that brings new customers.
SEO and campaigns that reach people looking for what you sell, supported by clear acquisition reporting.
Software that connects the business.
Custom applications, portals and CRM integrations that route enquiries to the right people and help processes move forward. Development scoped around your business needs.
The numbers, made clear.
What enquiries came in. Where they came from. What they cost. A monthly report to understand the business and choose the next step.
One team. Direct contact.
Speak to the people doing the work. One point of contact to coordinate your project, with replies in under 24 hours.
How we work
The DATO method, applied to your company.
A good strategy shows in what you do next. DATO is our own method: four phases that connect the diagnosis with the delivery, and the delivery with the measurement. It is the order your outsourced marketing department follows from month one.
Diagnosis
We compare Search Console queries and pages with website visits and enquiries. The deliverable is a priority list with the issue, action and verification criteria.
Architecture
We define pages, answers, forms and integrations. We agree what information sales needs and verify how each enquiry reaches the team’s tools.
Traction
We publish the agreed content and campaigns. Ad, page and successful submission are checked as one journey, with working versions you can review.
Optimisation
We compare equivalent periods, review lead quality and record what changed. Results and sales context guide the next priority.
The rhythm: one monthly meeting, one report with the enquiries and the costs, and continuous work in between with replies in under 24 hours.
In-house or outsourced. Choose your next step.
Comparison
In-house employee
Alture · outsourced department
Business knowledge
In-house employeeDaily involvement in the company, its products and its sales team
Alture · outsourced departmentA shared diagnosis with your team, backed by experience across other projects
Expertise
In-house employeeThe skills, time and specialist support available to the role
Alture · outsourced departmentStrategy, web, SEO, campaigns, content and analytics connected in one project
Direction
In-house employeeA senior lead with decision-making authority and resources
Alture · outsourced departmentExternal direction and a team to put agreed priorities into action
Cost
In-house employeeSalary, payroll costs, tools and specialist support
Alture · outsourced departmentA monthly fee for the agreed scope, with the required project costs clearly set out
Continuity
In-house employeeInternal cover, documentation and knowledge transfer
Alture · outsourced departmentShared plans, access and project history across the team
Measurement
In-house employeeThe reporting model your business puts in place
Alture · outsourced departmentEnquiries, sources and acquisition costs reviewed to guide the next step
From ideas to business.
Brands people recognise. Websites that work. Products that solve a real need. Open the projects and see what we built for each company.
02La Telefónica · the experience, online
Website, video production and eight menus with their own language and URL for the Granada restaurant.
See La Telefónica →03Qomanda · an idea made into a product
From booking to the dining room. An integrated booking engine and a panel that brings restaurant operations together.
See Qomanda →Each discipline, up close.
Your outsourced department brings these disciplines together under one plan. Each has its own page with the scope, the way we work and the projects where it has been applied.
- Custom web development
The foundation of acquisition: a fast, well-structured website with a clear path to the enquiry.
- SEO for companies
Technical work, content and authority so you show up when someone searches for what you sell.
- Visibility in ChatGPT, Gemini and Perplexity
GEO and AEO: preparing your company so AI search engines understand, cite and recommend it.
- Google Ads and Meta Ads campaigns
Spend aimed at people who can buy from you, with enquiries and acquisition cost measured.
- Custom software
Applications, portals and integrations that connect acquisition with business operations.
- Social media · supporting service
Content that builds trust with people discovering you and gives your sales team stronger arguments.
- Marketing plans
How the monthly scope is put together and what each level of work includes.
- Free audit of your website and visibility
The starting point, no strings attached: speed, SEO, AI visibility and conversion of what you already have.
Your next step starts with a team.
Tell us what you want to achieve. We will put direction, priorities and a clear quote behind your outsourced marketing department. First meeting, no commitment.
What companies ask us before we start
What you need to know before taking the next step.
A fixed monthly fee based on the scope your business needs. After the first meeting and diagnosis, we give you a clear quote. To compare it with an internal team, include the people, tools and specialist support needed to cover the same work.
Website improvements and initial campaigns let us start moving within the first few weeks. SEO and GEO need continuity; timing depends on your starting point and competition. We agree objectives at the start and review visibility, enquiries and acquisition costs each month.
We work on data and without lock-in contracts. Every month you see exactly which opportunities came in and what they cost. If something isn't performing, we change it; and if you decide to stop, no clauses tie you down.
Not always. Sometimes optimising the current one is enough; other times a rebuild pays for itself because the site finally converts. We decide during the diagnosis, based on what returns most for you.
We work with B2B and industrial companies: manufacturing, distribution, industrial services, installations, logistics and construction, among others. If you sell to other businesses and you have a good product, we're a fit.
One point of contact coordinates your project, and behind them the Alture team works by specialism: SEO and AI search, development, campaigns and measurement. Content and production support the work when needed. You can meet the people and see their responsibilities on the team page.
Every month you get a report with the enquiries that came in, through which channel and at what cost. Together with what a customer is worth to your business, that shows what each channel is contributing and where the investment should move. Objectives and the way to measure them are agreed during the diagnosis, before we start.